With 67 percent of physicians using social media for professional purposes and a growing patient population looking to providers for healthcare engagement via social platforms, it’s hard to ignore the power and potential surrounding social media in healthcare. This week, we’ve honed in on some key #hcsm related stories in the news. As a member of the healthcare community, how are you deriving value from social media engagement?
6 Things Patients Want from Social Media, Healthcare IT News – In this story from @Michelle_writes, she provides an overview of a few key takeaways from the Connecting Healthcare and Social Media conference this week. From access to streamlined information to actual engagement, this a great read for providers wondering what patients are looking for in relation to social media.
Twitter Emerges as Health Policy Sounding Board, MedPageToday – It’s about time that health policy experts realized the power of social media as it relates to gauging public sentiment! This piece outlines how a draft recommendation against PSA testing for prostate cancer caused a serious uptick in conversation and feedback on Twitter. In fact, just hours after a draft recommendation against PSA testing appeared last year, Tweets related to prostate cancer increased by 50% as compared with the 4 hours prior to the USPSTF announcement.
Social Medicine is the Next Big Thing After Social Media, Forbes Blog – This blog post takes social media one step further to social medicine and discusses technologies that are revolutionizing the way patients are approaching care by putting the power of real-time information in their own hands. In addition to reading this piece, check out this video which is mentioned in the post – “We are the last generation to know so little about our health.”




